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    April 21, 2025

    Carrier Agility with Continuant Connect

    Agility is something every business is looking to achieve. Unfortunately, the bigger the business, the harder it becomes to be agile. It’s all too common for businesses to take days or even weeks to resolve seemingly simple issues.  

    Carrier AgilityThis can be caused by red tape, redundancies, and in this case, technology and the people who provide it. 

    Communications systems are complex beasts, especially for medium to large businesses. When carriers enter the mix, things get really crazy.  Enterprise communication systems can have anywhere between 5 and 50 different carriers.  

    If these carriers take days or weeks to resolve an issue, that’s a serious agility problem. As your carrier, their agility problems are your agility problems. 

    Continuant Connect is the solution, consolidating your communications to give you the carrier agility you need. 

    How the Carrier Problem Started 

    Having 50 different telecom carriers sounds crazy, doesn’t it? 

    It makes a lot more sense when you consider what goes into building a large enterprise. Mergers and acquisitions bring many of them in. Most of the time it’s much easier to just add the new carriers into the infrastructure than try and replace them. 

    Then there’s geography. Different regions and countries sometimes have region-specific carriers. Depending on geographical regulations, replacing these carriers may not be an option. 

    Why else would an organization keep many different carriers? Sometimes they need them to cover legacy technology. Other times they keep them for redundancy to cover emergency situations.  

    In some cases, different carriers cover different services. One covers SIP-trunking, another covers mobile devices, and another still the analog equipment. 

    Sprawling healthcare networks with 40+ hospitals have high carrier demands. Global manufacturing companies could easily be working with 30-50 and not even realize it. In either case, managing those carriers can be quite a pain. 

    To achieve carrier agility with a crazy complex network like this requires a solution that integrates and consolidates it all into a single platform. It’s even better if it comes with service that gives you one hand to shake, or in some cases one throat to throttle. 

    Continuant Connect’s Carrier Solution 

    Continuant Connect is a platform that’s designed to make communications simpler, especially for larger organizations. In fact, Continuant’s solutions for carrier problems go back much further than this fancy new platform. 

    For most of Continuant’s 30-year history, our customers have relied on us to be, in their own words, “the go-between" for them and their carriers. No matter what PBX, SIP trunk, SBC, UCaaS platform, or CX app is on the fritz, there’s only one person they need to call to get it fixed. 

    Now Continuant Connect takes this service to the next level. Here’s a few specific ways it accomplishes this. 

    Centralized Carrier Control 

    Continuant Connect gives your IT team full visibility so it can easily manage all voice services, carriers, and numbers. No more tracking down different vendors, portals, or contracts. It’s all centralized on the platform, drastically reducing complexity. 

    Real-Time Provisioning and Management 

    Traditional carrier changes—such as provisioning a new number or switching SIP trunk providers—can take weeks, or potentially even longer. Continuant Connect turns weeks into hours, or even minutes, through intuitive self-service and automation. 

    Dynamic Call Routing 

    Imagine instantly rerouting your calls through the most effective carrier at any given moment. That’s dynamic routing. Where a multi-carrier setup would otherwise be cumbersome, this feature makes it a major advantage. It makes your infrastructure more scalable and adaptable to business needs, turning red tape into an all-you-can-eat carrier buffet. 

    Integration with UCaaS Platforms 

    Whether your company leverages Microsoft Teams, Zoom, Webex, or a mix of all three, Continuant Connect fully integrates with them all. With its unique ability to not just support all three, but seamlessly switch between them, it provides unprecedented carrier agility without having to sacrifice collaboration tools your users rely on. 

    Real-World Impact: Why Carrier Agility Matters Today 

    Communication technology has radically changed over the last decade or so. Almost everything is cloud-based, sold as a service, and now integrated with AR, AI, and all your average tech bro’s favorite toys. One may read about carrier agility and think it’s just a holdover from the era of analog telecom –PBXs, copper lines, pagers, beepers, that sort of thing. 

    The truth is agility is more important now than ever, and here’s why. 

    Shifts to the Cloud 

    The cloud is the norm now, and while it may seem inherently more agile than its predecessors, it still requires a well-thought-out carrier strategy. Businesses that fail to plan such a thing will fall behind competitors who find ways to innovate faster and scale smarter. 

    Doing More with Less 

    Part in parcel with shifts to the cloud is the ever-present desire for companies, especially in their IT departments, to accomplish more business goals while consuming less resources. Carrier agility is a huge opportunity for IT teams to accomplish this goal, cutting down or consolidating carriers to create a more effective and less costly communication environment. 

    Complex Hybrid Environments 

    In the process of shifting to the cloud, many businesses build hybrid environments. Combining modern cloud solutions with legacy systems, these are often very complex, especially with carriers factored in. Maintaining agility with legacy and modern carriers is essential to maintain a hybrid environment without accruing massive costs. 

    Your Next Steps Toward Carrier Agility 

    Agility isn't just a buzzword—it's a strategic advantage in a rapidly changing business landscape, especially where carriers are concerned. Organizations stuck in the past with slow-moving telecom solutions are asking to get left behind.  

    Continuant Connect gives you the agility you need, precisely when you need it. It’ll help you take control, simplify complexity, reduce costs, and enable your business to adapt quickly to future demands. 

    Let us help you plan the perfect strategy to maximize your carrier agility. Schedule a discovery call today. 

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    Tag(s): CCaaS

    David Shelby

    David Shelby graduated from George Fox University in 2018 with a bachelor's degree in English and began writing for Continuant soon after. With the help of Continuant's world-class engineers and subject matter experts, he's dedicated himself to understanding all things business communications. When it comes to UC, AV,...

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